It’s important to note that the main principles of product management, like user-centricity, value delivery, and problem-solving stay the same no matter the use case. However, there are different strategies, approaches, and objectives for B2B and B2C product management since the definition of the user/customer, the perceived value of the product, and the decision maker …
A significant portion of a Product Manager’s time is dedicated to constructing and managing Product Requirements Documents (PRDs). This involves brainstorming with teams to determine the needs of the product and its stakeholders, gathering detailed requirements, constructing new PRDs from scratch, and then regularly updating existing PRDs to ensure their accuracy. This is a fundamental …
“How well do you truly know your customer?” This is a line a lot of product managers are asked or have come across some sort of reading on the internet. For a startup with a bunch of customers, the best way to know them is to interact with them on a regular basis. However, with …
Technology is rapidly evolving and changing the way we live, work, and communicate. Every year, new technology trends emerge that have the potential to revolutionize our lives and the way we do business. As we look ahead to 2023, we can expect to see more exciting advancements in the field of technology. These trends will …
2022 was a year of pushing the envelope for design. It was the year when AI-generated art & design broke through to the mainstream. The post-pandemic optimism shone through in the design world, with a bright and multi-coloured visual aesthetic reflecting the optimism in humanity. 2023 however, promises much more for design professionals and users …
Once the product strategy is in place, there is a prominent north star for product teams to achieve. However, multiple other factors are involved while making tactical decisions on what product features they need to prioritize. These include insights from user behaviour and user feedback, team inputs, current market scenarios, balancing out the long-term vs …
2022 has been a bit of a mixed bag for startups worldwide. It started with a big bang of post-pandemic euphoria and the VC market was deploying capital left, right and centre. Indian startups leveraged this positive market sentiment and raised huge investments, creating many unicorns. This year also saw a few pioneers of the …
One of the most incredible balancing acts as a product manager is balancing their strategic and tactical roles. There has been a constant debate about what is more important and where product managers should spend more time. Suppose a product manager’s role is to deliver great products with incredible business value and wow user experiences. …
We interact with multiple products daily. From the ubiquitous toothbrush to the multitude of apps we use on our mobile phones daily, every one of these products has a team of product experts guided by a solid strategy. Getting a product to the market requires multiple layers of collaboration and unwavering attention to detail. Envisioning …
Crafting a product vision is one of the most underrated exercises in Product Management. The vision statement ideally is the guiding north star to success and provides a clear aim for building the ideal product. An ideal product vision will articulate the long-term goal for the product, the value it is providing users and the …