As we continue our series from ‘Idea to Scale’, we turn to the moment every entrepreneur dreams of – scaling. With market understanding, product-market fit, and the ability to generate revenue, it’s time to start building lasting, efficient growth for your venture. Scaling requires more than growth; it needs to be sustainable. This significant phase of a …
Every startup’s journey is unique. Unique in the challenges, direction, opportunities and threats it faces. Sometimes the course you take doesn’t always hit the jackpot. Course corrections and adjustments need to be made until you find the right mix that works. That’s when the ‘Pivot’ comes in. But how do you recognize the need to …
As we forge ahead in our journey from ‘Idea to Scale,’ the launch phase stands before us like an open sea, vast and unpredictable. Here’s how to chart a GTM strategy that will weather storms and sail smoothly. The ideal time to start building a GTM strategy is in parallel with product development. Understanding how …
In our journey from Idea to Scale, product development is the central pillar around which everything revolves. It’s where an idea transitions to a tangible solution. Product development isn’t just about creating something new; it’s about meeting genuine needs and delivering unparalleled value. Let’s breakdown this pivotal stage: Product development is a roller coaster of challenges …
Venturing into the startup world often revolves around a central product idea. But before investing significant resources, it’s essential to test this idea in the market. Enter the MVP – the Minimum Viable Product. Here’s a guide to building an effective MVP: Building an MVP is a journey of discovery, learning, and iteration. It provides insights …
Why Mission and Vision Matter Crafting a clear and compelling mission and vision for your startup is crucial for a startup. These guiding statements provide a sense of direction and purpose, helping your team stay focused and aligned. Defining Your Mission The mission statement should succinctly communicate the core purpose of your startup. It should …
Behind every successful organization, there’s a team of dedicated individuals working tirelessly towards a common vision. Building this dream team is crucial yet challenging. Here’s how to assemble your startup squad: And finally, Don’t Rush the Process: Building a dream team takes time. Once you have a clear understanding of the team you want, getting …
This is my first post in the series – Idea to Scale. Ever wondered how groundbreaking ideas come to life? They often start as a spark – a problem to solve, a better way to do things, or a gap that you see in the market. Here’s a guide on how to recognize and harness …
There is a shiny new Product role in town: the Platform Product Manager. Platform product management is an approach to product development that focuses on building a platform – a set of tools, technologies, and services – that can be used to create and deliver products and services to customers. Platform product management enables companies …
It’s important to note that the main principles of product management, like user-centricity, value delivery, and problem-solving stay the same no matter the use case. However, there are different strategies, approaches, and objectives for B2B and B2C product management since the definition of the user/customer, the perceived value of the product, and the decision maker …