Digital Marketing – Karan S Kumar

Mastering the Go-to-Market Strategy

August 31, 2023

As we forge ahead in our journey from ‘Idea to Scale,’ the launch phase stands before us like an open sea, vast and unpredictable. Here’s how to chart a GTM strategy that will weather storms and sail smoothly. The ideal time to start building a GTM strategy is in parallel with product development. Understanding how …

Why technology should be your priority for digital marketing?

December 9, 2022November 28, 2016

Love it or hate it, digital marketing is here to stay. And today it is an integral part of an organisations marketing strategy no matter which industry they are from or whether the offering is a product or service offering. Parallel to the digital marketing boom is also the growth of the marketing technology space. …